SaaS Startup

Explores the atoms, components, and strategic forks that shape SaaS founding decisions, covering capital sources, market selection, monetization models, and how three founder archetypes navigate the path from idea to profitability.

Explores growth channels, acquisition mechanics, and scaling engines that turn strangers into customers, covering atoms of growth, six channel types, three operating models, and strategic decisions for each founder stage.

Explores organizational scaling from $1M to $50M ARR, covering key hires, pricing models, operating systems, and strategic inflections that distinguish great operators at scale.

Explores the complete math and mechanics of SaaS exits—acqui-hire, strategic, PE, IPO—covering valuation multiples, preference waterfalls, and the timing decision that determines founder outcomes.